You can set the influencer requirements, making it easy to find the best creators for your brand. If you’ve chosen the self-serve subscription, you can rest assured as the process is just as easy. In this case, all that you’ll have to do is approve the creators that they’ve selected for you. If you’ve opted for the automated subscription, your dedicated campaign specialist will help you to strategize and create your campaign after which they will take care of recruiting, negotiations, and execution. Each profile includes advanced insights to help you identify which influencers on Instagram, TikTok, or YouTube to invite.īefore you can invite creators, though, you’ll first need to build a campaign and post it to their Collaboration Hub. Alternatively, you can also search its database with millions of social profiles. When you sign up, you’ll get immediate exposure to over 100,000 registered creators. Their managed services include fully-managed influencer marketing campaigns, paid ads management, and social media management. Services Offered: Discovery and Recruitment, Relationship Management, Content Management, Payments, Reporting and AnalyticsĬ gives brands the option either to self-serve or partner with a dedicated campaign specialist to automate their influencer campaigns. All this information and more can be viewed conveniently via their sophisticated reporting dashboard. So, instead of having to rely on spreadsheets, GRIN enables you to monitor all your KPIs, like spend, conversions, and media value, with the help of a powerful analytics tool. GRIN also realizes that reporting and analytics form a big part of successful influencer marketing campaigns. Whether you need to send an email or quickly want to share an affiliate code, you can do that all within the app. Once you’ve chosen the influencers who you want to partner with, it makes it easy to nurture the relationship. To put this into perspective, most established influencer marketing tools have only a few million influencers in their database. While you’re welcome to import an existing list of influencers, there are more than 32 million creators that you can select from. One of GRIN’s top features that must be highlighted is its huge network of creators. While this is included in its offering, it can also help with creator management for branded content, public relations, affiliate marketing, and customer advocacy making it an all-in-one creator management platform for eCommerce brands. GRIN is more than just a tool to help you with influencer marketing. Here are the leading influencer platforms for Instagram that can help you with your influencer search and make your influencer marketing a smoother, more streamlined process. With Instagram rapidly becoming the network of choice for influencers, it is no surprise that the vast majority of influencer platforms include Instagram in their offerings. Different platforms specialize in the services they offer, but the most common ones are:Įach of the platforms focuses on providing influencer services for particular social networks. Influencer platforms can be the ultimate tool to simplify your influencer marketing. That is where the influencer platforms can provide a useful service. If you rely on building relationships organically, suitable influencers can be challenging to find, and it will be a time-consuming process to develop and nurture relationships. However, if you are going to do that you need first to find influencers who are willing to work with you. It makes sense for most brands to work with influencers on Instagram. Instagram Stories has also seen rapid growth and is now has more users than Snapchat. We have also seen a rapid rise in the use of Instagram over the last few years, to the point where it can now claim over 2 billion monthly active users. When the Influencer Marketing Hub undertook a survey on the state of influencer marketing last year, we found that the average earned media value per $1 spent on influencer marketing was a highly respectable $7.65. There is much evidence that influencer marketing can be a highly successful method of spreading a brand’s message. Our partners cannot pay us to guarantee favorable reviews of their products or services. Our reviews are based on years of experience and countless hours of research. This may influence which products or services we review (also where and how those products appear on the site), this in no way affects our recommendations or the advice we offer.
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